URE · post-stay commerce

A guest leaves.
The experience stays for sale.

URE lets the guests of independent luxury resorts buy what they experienced during their stay — from the bed linens to the olive oil at breakfast. The resort gets a revenue share, the brands get qualified post-stay demand, URE is the plumbing.

Schedule a demo How it works

Distinctiveness over uniformity. Every resort keeps its own brand, voice, and product mix.

Why URE

Three reasons this works now.

Demand already exists

Guests want to buy what they experienced.

Post-stay surveys show 30–40% of luxury guests bought or considered buying a product from their stay after departure. Almost never via the resort itself — the plumbing is missing.

No chain tactics

Each resort keeps its own brand and voice.

No loyalty programmes. No shared inventory. No "Resort A guests see Resort B offers". URE is an infrastructure layer, not a marketplace and not a network.

Operational fit

One service, very little manual work.

On Sunday the resort uploads a CSV of departed guests; on Monday URE sends a personalised email. Stripe Connect handles payments. The resort sees one dashboard with revenue and commission.

The numbers

What it delivers — concretely.

€5–0

Revenue per guest

€5–15 per post-stay email sent, based on 50% open rate and 5% conversion.

€200–0

Extra per room/year

€200–600 incremental revenue per room/year at 70% occupancy — on top of existing RevPAR.

45–0%

Email open rate

Personalised post-stay emails outperform generic campaigns by 3×.

Setup in days

Live in days, not months. No IT project, no waiting.

Based on post-stay commerce research across European luxury resorts.

Why now

The market is ready. So is the technology.

Three shifts make post-stay commerce feasible for independent resorts today — no webshop needed, no chain infrastructure required.

30–40%

Guests want to buy after departure.

Post-stay research shows 30–40% of luxury guests consider buying a product from their stay. But almost nobody can — the plumbing is missing.

22.3%

Digital wallets convert better.

Apple Pay and Google Pay increase checkout conversion by 22.3% (Stripe 2024). Mobile checkout takes 50% less time — exactly where post-stay guests are.

2–3

Nostalgia peaks on day 2–3.

Research shows the emotional bond with an experience is strongest 2–3 days after departure. URE sends exactly in that window.

How it works

Four steps. The rest is automatic.

Set up the catalogue

A one-hour onboarding call. The URE team uploads your first 10–20 products with photos, prices, and supply tier. After that you manage it yourself in the admin panel.

Weekly guest upload

Every Sunday you export a CSV of that week's departed guests (email, name, departure date). Upload via /admin — takes two minutes.

URE sends the email

Monday morning a personalised post-stay email goes to every guest, on your subdomain, in your brand style. No URE branding visible to the guest.

Stripe handles payouts

Guest buys → Stripe charges → commission split automatically → weekly payout to your account. No extra bookkeeping; one dashboard with revenue and attribution.

Your resort, live in days. After that it's self-service; the URE team is available via email and Slack.

The story

Stay. Discover. Buy.

Stay

A guest experiences your world.

The bed linens, the olive oil at breakfast, the scent of the spa — every resort creates a unique sensory world.

Discover

The experience lingers.

2–3 days after departure, nostalgia peaks. A personal email reminds the guest of what they experienced.

Buy

The resort earns.

The guest buys. The resort receives a revenue share. No inventory, no shipping — URE handles everything.

Product mix

Four supply tiers. You choose which to carry.

Resorts typically start with Tier 1 + Tier 2 (own products + local artisans). Brand partnerships come later via explicit opt-in — no obligation, no surprises.

Tier 1

Highest margin

Resort-internal

Spa towels, personalised notebooks, restaurant recipes, hotel-own olive oil.

Avg. order: €40–180

Tier 2

60–70% gross

Local artisans

Local ceramics, regional wines, artisan cheeses, design from regional makers.

Avg. order: €30–250

Tier 3

30–40% gross

Brand wholesale

Hästens bedding, L:A Bruket toiletries, Aēsop amenities, premium coffee equipment.

Avg. order: €200–800

Tier 4

Fixed referral fee

Brand referral

Premium brands that respect MAP and dealer territory — referral-only, commission via the brand.

Avg. order: €3k–80k

Resorts on URE

Three resorts. Three countries. One platform.

Each resort represents a different archetype — the model works across markets, not just in one niche.

Wellness resort

Wadden Islands, Netherlands

Wellness archetype. iDEAL as primary payment method. Tier 1 + 2 focus: own products and local artisans.

Mediterranean estate

Sardinia, Italy

Mediterranean archetype. PayPal >30% adoption. Broad product range from olive oil to ceramics.

Château & vignoble

Loire/Brittany, France

Country-estate archetype. Cartes Bancaires essential. Wine and gastronomy at its core.

Want your resort on URE? Get in touch.

Results

What resorts achieve with URE.

Masseria in Puglia

Itria Valley, Italy · 14 rooms

€8–12per gast

“€8–12 per guest — that adds up to more than €10,000 in our first season.”

— General Manager

Estate olive oil — Harvest 2024

Wellness resort on the Wadden

Wadden Islands, Netherlands · 22 rooms

€5–9per gast

“We upload the guest list on Sunday. Tuesday the orders come in.”